The summer of 2024 in London was not just about sunshine and street festivals; it also provided a launchpad for young talent eager to make their mark in hospitality. Over two exciting weeks in early July, the city played host to a dynamic Summer School programme (part-funded by the Cook’s Charity) that equipped participants with real-world skills, industry-recognised qualifications, and a taste of what it takes to thrive in hospitality.
A Programme Designed to Inspire
The London Summer School 2024 was more than just a training course. Participants were immersed in hands-on experience, earning industry-recognised qualifications in Health and Safety, Food Hygiene, and Customer Service. But the learning did not stop there. The programme also offered:
- CV-building workshops to help attendees stand out in a competitive job market
- Mock interviews to boost confidence and communication skills
- Team-building activities to foster collaboration and leadership
- Industry visits and workshops, providing a behind – the-scenes look at leading hospitality businesses
- A dedicated week of work placement tailored to each participant’s interests
With support from top industry names such as PPHE Hotel Group, Lexington Catering, Melia Hotels, Apex Hotels, Mandarin Oriental Hotel Group, Aramark UK, Marriott/The London Edition, CH & CO, Millennium Hotels and Resorts, and The Athenaeum Hotel and Residences, the programme was a true collaboration between education and industry.
Real Results, Real Futures
The outcomes of the Summer School programme were evident; each participant obtained employment or progressed to higher education. Participant feedback was highly favourable, with more than 90% reporting that the experience contributed positively to their career development.
Spotlight: Lili-Mai Hurley
Among the participants, Lili-Mai Hurley distinguished herself after completing her initial year of studies in Hospitality, Leisure, and Tourism at college. Seeking direction for her future, Lili-Mai viewed the Summer School as an ideal platform to explore various career paths and enhance her confidence.
“I have learnt that employers value skills and attitudes and don’t just look for qualifications,” Lili-Mai reflected. “Teamwork is especially important, as well as other skills and I have gained more confidence.”
Lili-Mai’s journey included completing key industry qualifications, engaging in first aid training, and undertaking a work placement at the Park Plaza London Waterloo. There, she gained hands-on experience in the front office, guest check-ins, concierge, and guest services—all while impressing her team with her enthusiasm and positive attitude.
Today, Lili-Mai is continuing her studies and exploring her options within the industry, armed with new skills, confidence, and an unclouded vision for her future.
Kickstart for the Future
The London Summer School 2024 set a new standard for career preparation in hospitality for young people. By combining practical experience with expert guidance and industry support, it has empowered a new generation of professionals to step confidently into their careers, and the results speak for themselves.
But, while the class of 2024 was a resounding success, more could be done to increase its reach and impact. A full evaluation was undertaken, scrutinising every aspect — from the programme’s name and marketing strategy to its content, application process, and work experience week.
One key insight from the evaluation was that the word “school” in the programme’s title was a double-edged sword. While it resonated with some, it deterred young people who had left school and were reluctant to return to a classroom environment. The solution? A name that was catchy, appealing, and perfectly pitched at a young audience.
Introducing: Springboard to Hospitality – Summer Kickstart
This playful rebrand not only signals a new beginning but also positions the programme as a launchpad for careers, not just a return to the classroom. Summer Kickstart incorporates fresh ideas and best practice, transforming both the programme’s identity and its delivery model.
Marketing That Makes an Impact
Building on the success of targeting parents through social media in 2024, the 2025 campaign was even more inclusive. Specially designed flyers were targeted at students and their parents and guardians, with an adapted application form allowing families to apply on behalf of their young person if needed.
A robust marketing plan was devised, leveraging local school contacts and partnerships with organisations like DWP, Hospitality Connect, and other career networks across London. The result? A programme that’s visible, accessible, and top-of-mind for young people and their supporters, which the Cooks’ Charity proudly continues to provide funding for.
Applications and Interviews: Raising the Bar
2025 saw a record number of applicants—over 40 in London alone, with an exceptionally high calibre of students. This surge is thanks to closer collaboration with schools, colleges, teachers, and students, and relentless promotion at careers fairs and educational events throughout the year.
Interviews have become more engaging, with specially selected questions designed to draw out each applicant’s personality and assess their suitability for the programme.
A Programme Designed for Today’s Learners
Feedback from young people was clear: they didn’t want to spend their time sitting through PowerPoint presentations. While essential elements like CV building, mock interviews, and industry-recognised qualifications in Health & Safety, Food Hygiene, and Customer Service remain, the 2025 programme is all about hands-on, interactive, industry-led, learning.
This year, the London programme features:
- Interactive practical training days with Springboard trainers, focusing on Hospitality, Leisure, and Tourism (HLT) careers.
- Creative challenges like planning a dream birthday celebration in London.
- Industry visits and talks from apprentice providers.
- Mini-workshops on CVs, Personal Branding, LinkedIn, and mock interviews.
- Support from industry ambassadors and partners, ensuring real-world relevance and inspiration.
Work Experience: Where Skills Meet Opportunity
Work experience remains a cornerstone of the programme, giving young people the chance to put their new skills into practice in real working environments. Each participant’s preferences were carefully matched to available placements, and employers are encouraged to consider students for any full-time, part-time, or apprenticeship roles that arise.
Some students may choose to continue their studies at college while taking on part-time work, further blending education with practical experience.
A Graduation with a Difference
As a trailblazing addition, the 2025 graduation event will be designed and run by the students themselves. On the last Friday of the work experience week, they will display their skills and learnings to industry professionals, parents, guardians, and teachers—putting their training into action and celebrating their achievements in style.
Tracking Success and Offering Support
The journey does not end with graduation. Students will be tracked to ensure they reach positive destinations, whether that’s employment, further study, or apprenticeships. Ongoing support and guidance will be offered, helping them navigate their next steps and stay connected to the industry.
